Less Clicks, More Clients: The Power of a One-Page Website
Screenshot mockups of a high-performing one-page site layout
I’ll be honest—when I first started designing websites for small business owners, many of them thought “more pages” meant “more legit.” They’d ask for 10-page sites filled with content they didn’t even have yet, convinced that bulk equals value.
But here’s what I’ve learned (and what I now teach my clients): a website isn’t a brochure. It’s a funnel. And if it’s not guiding people toward taking action, it’s not doing its job—no matter how pretty or comprehensive it looks.
That’s where the magic of a one-page website comes in. It’s simple, clear, conversion-driven, and perfect for entrepreneurs who don’t have time for fluff. Whether you’re launching your first offer or revamping your digital presence, a well-crafted one-pager can do more for your business than a bloated, multi-page site ever could.
In this post, I’m sharing the exact playbook I use to help brands create sleek, strategic, high-performing one-page websites. We’ll cover what to include, how to structure the content, design tips, common mistakes to avoid, and why this minimalist approach isn’t just a trend—it’s a smart move for growth.
If you’ve been thinking about redesigning your site or starting from scratch, keep reading. Your future website (and your future clients) will thank you.
What Is a One-Page Website (And Why Use One)?
A one-page website is exactly what it sounds like: all of your most important content lives on a single, scrollable page.
But it’s not just about minimalism—it’s about clarity.
Why it works:
• Keeps visitors focused on one journey
• Loads faster (great for SEO + mobile users)
• Easier to maintain and update
• Drives action with less distraction
🧠 Pro insight: In a world of short attention spans, a long homepage that’s well-structured can outperform a multi-page site with scattered messaging.
Who Should Use a One-Page Website?
This approach is ideal for:
• Solopreneurs and service providers
• Coaches, consultants, and creatives
• Freelancers and small agencies
• Launching a new offer, service, or event
• Personal brands or portfolios
If you have one clear offer or CTA (like “book a call” or “buy now”), you’re the perfect fit for a one-pager.
The Core Structure of a High-Converting One-Page Website
Here’s the proven structure I use with Studio B clients:
1. Hero Section
• Clear headline (what you do + for who)
• Subheadline (why it matters or how it helps)
• Primary CTA button (book, buy, contact, etc.)
2. About Section
• A brief personal intro or company bio
• What makes you different
3. Services or Offerings
• Highlight 1–3 offers
• Use icons, pricing, or visuals if helpful
4. Testimonials / Social Proof
• Client quotes, results, logos
• Before/after or transformation snapshots
5. Process / How It Works
• Simple 3–5 step roadmap
• Reinforce how easy and effective working with you is
6. Portfolio or Case Study Highlights (optional)
• Small showcase or carousel of past work
• Link to subpages if needed (optional)
7. Final CTA + Contact Info
• Repeat your CTA (keep it consistent)
• Simple contact form or scheduling tool (Calendly, Dubsado, etc.)
Copywriting Tips for One-Pagers
When space is limited, words need to work harder.
🔥 Copy Must-Do’s:
• Use punchy headlines and clear subheadings
• Speak to benefits, not just features
• Keep paragraphs short and skimmable
• Use action words and CTAs early and often
• Inject your personality (voice matters more when space is limited)
📝 Bonus tip: Use questions and bold statements to break up content and drive curiosity.
Design Principles for One-Page Websites
Design should guide—not distract. Here’s how:
🖥️ Keep It Clean
• White space is your friend
• Use consistent colors and font pairings
📱 Optimize for Mobile
• Mobile-first design is essential
• Test all interactions, forms, and images on phone screens
🎯 Focus on Flow
• Use section breaks, background color changes, and anchors for easy navigation
• Create a visual “story” from top to bottom
🎨 Studio B Tip: Add scroll-based animation or subtle parallax effects to keep the page dynamic without overwhelming visitors.
Mistakes to Avoid on a One-Page Site
Avoid these common one-pager pitfalls:
• Too much text. Don’t cram your entire business story into one scroll.
• No clear CTA. Every section should lead toward an action.
• Generic messaging. Stand out or get scrolled past.
• Ignoring SEO. One-pagers can rank well if you structure them correctly.
• Not tracking results. Connect to Google Analytics or heatmaps (like Hotjar) to improve performance over time.
One-Page Site Tools & Builders
Don’t want to code from scratch? Try these:
• Showit – Highly visual, great for creatives
• Webflow – Powerful for animation + design
• Carrd – Perfect for landing pages + ultra-simple sites
• Squarespace – Good for fast drag-and-drop setups
• Framer – For super modern, responsive pages
⚡ Pro tip: Start with a proven one-page template and customize it with your brand visuals and voice.
How to Expand Later (Without Rebuilding Everything)
Think of your one-pager as phase one.
When you’re ready, add:
• Case study or blog subpages (link from the main site)
• Lead magnets and funnels
• Hidden client portals or dashboards
• SEO-focused blog content
✅ A smart one-pager should be scalable. You’re not locked into simple—you’re building strategically.
Final Thoughts: Simple Doesn’t Mean Small
A one-page website isn’t a “lesser” option—it’s a focused, results-first approach that respects your time and your audience’s attention.
If you’ve been overwhelmed by the idea of building or redoing your site, take a breath. You don’t need 10 pages and endless content. You just need one page that’s built with intention.
Keep it simple. Keep it strategic. And watch what happens when your website finally starts working for you.
